Americans aren’t drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, however, to break through. That’s because today’s consumers are seeking experiences—both in their glasses and at their watering holes of choice.
In looking at store count trends over the past 10 years, we’re able to forecast which categories are most vulnerable to future e-commerce growth. That’s because store count changes across the U.S. have moved in sync with the adoption of e-commerce across categories.
The FDA has began hearings examining the potential de-regulation of cannabidiol (CBD) from hemp within food products. This could have a major impact on the U.S. consumer packaged goods (CPG) industry—particularly for the snack and confectionery category.
This episode dives into how manufacturers and retailers can innovate new products that meet consumers’ needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across other consumer segments.
New and emerging CPG manufacturers need to know how to analyze their competitive landscape to give their product and business the best chance to succeed. To do this, they need a combination of market sizing, account-level, retail sales, competitive and consumer data to conduct an effective analysis.
Retail sales data and competitive data helps you form a complete picture of the best market for your product so you can operate more effectively. In today’s crowded CPG market that’s never been more critical. Find out how to use the right market data to understand your competitive CPG landscape today.
Retail sales data and competitive insights can give you the edge you need to enter the market, fuel faster growth and go head-to-head with even the longest-standing players in your product category. Here are five ways you can use CPG retail data to get a leg up on your competition
Think about your favorite martini, or perhaps a particular variation of the Moscow Mule. To get one—and a good one—you’ve traditionally had to rely on a good mixologist. Today, however, ready-to-drink adult beverages are freeing consumers from the confines of their favorite watering holes.
Are you launching, or looking to launch, an innovative new CPG product? Evaluating the risk of innovation can mean the difference between a CPG product breakthrough and a false start, so assessing and stemming risk should be a priority at every phase of development
It’s not everyday that a brand-new segment of consumer packaged goods (CPG) products arrives on the scene, not to mention one that we’re projecting will create billions of dollars in sales. But that’s exactly what’s happening with legalized cannabis and cannabis-infused products in the U.S.
From new product investment to increasing ROI or distribution, there are some common agenda items that small to mid-sized CPG manufacturers need to prepare for—and to do that they need data. Here’s how to ready your business for your next board or investor meeting.
There are many signs that indicate a small or mid-sized CPG manufacturer is ready for a more on-demand and up-to-the minute approach to accessing data. Here are three signs you’re ready to access Nielsen’s robust-yet-affordable database.
By 2021, we expect sustainably minded shoppers in the U.S. to spend up to $150 billion on sustainable consumer packaged goods. But while we’ve been tracking sustainable intentions and spending trends for some time, we wanted to explore the broader impact of this behavior – what it means for business.
While we expect sustainable-minded shoppers to spend up to $150 billion on sustainable products by 2021, sustainability is starting to drive gains in everything from resource management to product packaging.
When we think about how and where America will drink in the coming years, we need to consider today’s on-the-go, fragmented consumer landscape. The bedrock of travel stay is the hotel, where opportunities remain to up the ante in the alcohol industry.
As consumers seek out products that align with their personal beliefs, inspecting labels and assessing product attributes is on the rise. And as a result, manufacturers and retailers are amplifying the attributes of their offerings by touting their key attributes.
While being a good global citizen takes center stage during the week of Earth Day, we see consumers taking an active stance on helping the planet throughout the entire year. So how are Americans embracing an eco-friendly mindset in individual cities across the nation?
As consumers continue to gravitate toward sustainability-friendly products, brands are no longer being judged against a single lens of what their products can do for individual consumers. Increasingly, shoppers are basing their purchasing decisions on not just what’s “Healthy for Me” but also what’s “Healthy for We” across their broader communities and the world.
Many CPG manufacturers either try to access too much data at one time, or don’t know the kind of data they need to have more successful retail buyer meetings or line reviews. Here’s how to avoid these mistakes.
Are you a small or mid-size consumer product goods (CPG) manufacturer looking to enter a new market? If so, the first step is to fully understand the category you’re about to enter. This ensures you know what kind of opportunity there is for your product, increasing the likelihood your market entry strategy will be successful.
CPG manufacturers that walk into retail buyer meetings fully prepared are more likely to walk out with their products on the shelf. In today’s competitive market, that means coming equipped with the right knowledge to discuss your product goals and achievements with confidence.
When it comes to the consumer product goods industry, there’s ironically a few categories that aren’t actually intended for people consumers. Pet care is the perfect example. That said, however, discerning and knowledgeable consumers are just as focused on the health and wellness of their pets as they are on themselves.
How conversant you are in key retail buyer language may be the difference between getting the prime placement your product deserves and finding yourself at a negotiating disadvantage. With that in mind, here are three of the key terms retail buyers expect you to know and how you can use them to your advantage.
Primarily, this ranking provides performance metrics for brands and individual products at the account and channel level. But it is also instrumental to gauging the size and opportunity of a market, and to enabling manufacturers to have more specific conversations with their retail buyers.
Using our uniquely integrated sales universe, we created our annual bracket that pits different areas of the store against one another to understand what area of the store is winning. This year, we ranked each of our 16 standard departments based on its 2018 volume sales. Departments advanced based on year-over-year volume growth.
Companies and consumers are pushing each other forward in creating more demand for sustainability, particularly among the companies listed as part of JUST Capital’s annual ranking of its “JUST 100,” of which Nielsen is a part.
St. Patrick’s Day is one of America’s holidays that’s most frequently associated with alcohol consumption. And when we look at the data, we see that St. Patrick’s Day is the equivalent of a pot of gold at the end of the rainbow for U.S. bars and restaurants.
The race to master omnichannel retail within the U.S. grocery/consumer packaged goods space is on. With Walmart’s successful push toward online migration, the rapid rise of grocery delivery players like Instacart, complemented by Amazon’s foray into physical stores, the stage has been set for a battle royale—and it’s really anyone’s game to win.
For companies to successfully fulfill the demand for greater transparency, they need to be in tune to what causes and concerns consumers care about. A recent Nielsen study identified 16 hot topics related to today’s food/grocery industry and noted Americans’ level of awareness and interest in these topics.
According to the latest Nielsen data, 187 new meal kit items were introduced within in-store retail outlets alone in 2018. But, as more and more meal kits come to market, is consumer demand keeping pace?
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract shoppers and generate sales by providing exclusive product ranges and compelling deals.
What are Americans drinking these days when they order up their favorite cocktails? Based on a recent analysis of on-premise cocktail consumption, Nielsen CGA found that four of the top five best-selling cocktails across the U.S. start with the letter “M,” with margaritas topping the list.
As companies look to break into new markets, they must understand that each market demands its own approach. In burgeoning sustainability markets, however, natural and organic are paving the way for more detailed and specific claims.
As select sub-categories within the U.S. beer market found pockets of growth amid a challenging consumer environment in 2018, the U.S. spirit market performed well holistically throughout the year. In fact, the spirits category was the strongest performer across all adult beverages this past year within U.S. on-premise channels.